What is Web Optimization?

First of all we should clarify that, in the field of Search Engine Marketing, the process of search engine optimization (confused SEO) and PPC (pay per click) or advertising.

While the goal of SEO process is to appear on the first page of results search engine (or best possible positioned), the SEM is to appear between paying Google ads, in its various forms.

Benefits of Search Engine Marketing (SEM)

• For both small and large companies, PPC allows them to target a large group of people at a fraction of the cost of conventional advertising.
• The SEM is the tactic of online marketing more direct and immediate results.
• Establishes a direct connection between potential customers and their business (their website).
• Search engines are the most desirable ways for people to find Web sites. Just over 80% of traffic comes from search engines.
• All methods of pay per click marketing and local search can help grow their business.
• Approximately 60% of users shopping online depending on the search engine result.

SEM (Search Engine Marketing) involves a set of activities needed to maximize the visibility of website in search engines and thus can increase visitor traffic techniques.

What is SEO?

The Search Engine Optimization involves preparing your website and its content, so that search engines consider your website as more meaningful to search for a query keywords and key phrases in particular.

Benefits of Search Engine Optimization:

The professional SEO makes your website friendly to search, and brings visitors to your website or blog once improves its position in search engines (SERPs).

There are two main factors that influence the ranking of your web pages:

On-page Optimization: It is the process of optimizing the structure and content of the website so they can read and index all web pages of that site by the robots of search engines; The title, meta tags, descriptions, site map, headers H1, H2, ... etc. ..

• Analysis and Keyword Research
• Optimization of anchor text (text anchors)
• Keyword Density (keywords)
• Tags title (optimization)
• Shipping Sitemap
• Verification with search engine webmaster tools for Google, Yahoo and Bing
• Alt Tag Optimization
• 301 Permanent Redirect
• Implementation of Analytics

Off-page Optimization: Building quality links to domain through bookmarks, directories, articles, blogs, forum postings, etc... As well as other processes such as blog posting, profile back links, rss feed and Social Media work

• The link building: Link Building Process refers to the method of building quality links to your web site and partner sites, which helps to achieve better positions in SEPRS and therefore, visitors to your site.