The SEO techniques are essential
practices for positioning a website in search engines. It is essential to be at
the top of the list if you want to have a more user traffic that translates
into profits in order to keep your blog online.
If you do things right by
following all the tips and methodologies to improve your visibility on the web
and if you site has quality material that can serve users, will be a matter of
time before you start to see the fruits of your efforts. Clear that the
magnitude of the result will depend on the effort, desire, and the work that
you do on your website.
So below you will see a list of
tips and techniques for SEO more practical to consider for tracking and positioning
of your website or blog, and also some things we can do to capture the
attention of users...
- The content is the most important: This is the first law, at least for Google; if your blog has good content that is of great interest to the user will be irretrievably located between the first posts soon. Why? Simply because users will follow and subscribe to your blog if you are interested in what they are reading and are responsible to share your posts with others through social networks, and so spread your content as a viral agent (wait, that does not It sounded great ...).
- Updated Site: Having your website updated with new content allows search engines to detect your site remains active and therefore take this into account as part of their algorithm for placement in a better position, so this would result in higher user traffic. If you can keep your site updated daily (or more than you can) you take into account as a relevant site (obviously if your material is of interest to the user). Get to read people recommending at least, publish a few posts a month. Of course two is better than nothing, but still very little and those types of blogs are not very laureates. Cases of successful blogs share the characteristic publish at least one post every two days.
- Improve speed of your website: This is one of the most decisive actions that are part of the Google algorithm that determines the location of your site (along with other actions that do). Google takes into account the time it takes for your blog to load, and if this is a long time Google guys do not have one of the best options. So you should take some precautions to improve the load time best, taking care of the weight of the images you use, avoiding resizing of images, not to abuse the plugins, etc... PageSpeed Insights is an excellent tool that Google provides for help you troubleshoot your site analyzing it and telling you that you must take action.
- Keywords in bold or italics: This is also one of the most important in positioning the pages of your website out. Never mind that Google update can make in the future, the keywords are the key element of any search (how else would find a page without a keyword?). Nothing is confirmed by Google, but some people advise that your articles contain 3% of keywords (some say between 2% and 5%). Do not overdo with it or could penalize you. Finally, it is advisable to put keywords in bold and italics to indicate to the browser that it is a relevant word.
- Use synonyms of keywords: With the latest Google algorithm, Hummingbird, you also require the use of synonyms of those keywords in the subject in question. This is because Google figures out how to provide the best results possible by interpreting more complex queries and more efficient results.
- Create sitemaps for your website: Create an XML document to facilitate the search the location of all pages of your website to ensure the absolute indexing and the search robot (like Googlebot) will not miss anything. This XML file can create it yourself using a text editor such as notepad, or in case you have a blog using WordPress or Blogger accounts with several plugins that will do the work for you automatically. Also become a HTML sitemap intended for users to facilitate navigation of your site and all your posts. This also accounts for plugins to be responsible for do it automatically or you can do it yourself on a page that meets all the links of the pages of your site.
- Uses social networks: Using social media is very important to make yourself known in the vast world of internet and one of the most used and important practice at the time to let us know. This type of search engine optimization practices is called "Off Page", which would be all that you do "off the page". Get yourself an account of the major social networks (FaceBook, Twitter, Google+, etc...), this could attract more users because your readers can share your articles through your circle of friends and these would be potentially interested. Also this allows you to keep them informed of your latest updates to your online business with products you offer, or in the case of your articles. This is more a personal opinion that I take the audacity to advise, but do not use your social media accounts on your site to post where you are eating and you asked to take, it is likely that some other user gets fed up and leave you to follow.
- Use "title" Tags: The data in the form of title in the "title" label will provide information to the user on the page of your website, i.e. you have to offer (try that is not too extensive). This will not help directly to Google locate you in a better position, but will help the user decides to access your site if the search words match he made you put in the title "title". So "Buy and sell used items - Best value" is the title of the page that the search engine will show the user, and if the keywords match the bold redial for the user in question you see what page is he is looking for. The labels "title" tags are inside other called "head". Here I will show how embedded: <head><title> title you want </ title> </ Head>
- Use Meta tags "description": This serves the same function as above but in a more comprehensive form. Meta tags "description" will give the user a more comprehensive and descriptive information about the page, causing the potential interest of the surfer to enter into your page. Note that it is best that each page of your site counts with a description. Meta tags go inside the top of the page exactly as in the case of "title". To see it better: <head><meta name="description" content=" "></ Head>
- SEO friendly URLs: The SEO friendly URLs help or semantic search engines, through their robots spiders to crawl your pages more easily. Also, if the URL is long and "ugly" may cause some reluctance to the user, causing not enter our site. So file names and categories of files on your website easy to remember and track names. Finally, do not use capital letters in the directions, and if you want you can separate words with a hyphen.
- Use webmaster tools: Major search engines offer free tools for webmasters. This will help to improve the performance of your site, giving you valuable data from your pages (if they violate some standard), showing how users come to your site (which means), identifying problems that hinder crawling search engines, etc.. But if you want something more professional you may try Search metrics is a powerful tool that provides you with all the data and analysis of your website and your competitors, so you can face the best strategy. You can choose a free version or another version of complete payment.
- Positioning your pages or back links (link building): The use of relevant authority sites link to your page helps (a lot) to the position of your site in search engines. But you know that there is any link without any authority sites or sites of any subject foreign to your blog. When we speak of authority we mean the Page Rank of that site available. When the browser detects an authority site that is subject and share your links with your site, the search engine will position your site as a relevant option for the user.
- Internal links: Internal links will help users to have more direct access to certain items that may be "lost" among all your published posts. It is important that if you're talking on a particular topic and make a statement about another topic that you have posted on your blog, you should link the "other issue" with the item you're developing. Thus users will approach your other posts that they might not have found laziness. So try to link your posts to mention each other on the issue, as long as they make sense.
- Promote your blog: You can participate in forums and make a good reputation in the community. Also can, and this is very common, publish articles on other sites with the same theme. In some places you will see in the section "Contact" administrator gives you the opportunity to publish on your site, and obviously you would you take credit for this article (with your name as the author and a link directing to your site web). Your blog or website is your product and you should go out and "sell" promoting you among those who make up the community of your niche.
- Never recourse to the Black Hat: Well, this is more than technical advice to keep positioning. The Black Hat are unethical techniques that are penalized by Google, taking you right to the bottom of the list of results in other cases will be removed from your database (that horror). Do not try and fool them do not bother with unethical practices, such as: keyword fill some article excessively (the same word many times in bold), using titles that mislead the user to access to your page, use words hidden keys that have nothing to do with the topic of your site, create spam sites to fill links, etc..
They look a lot you might take days but the reality is that you can do in 1. I hope this serves you optimize your site for search engines and you are well above the list, but you'll have to work hard at it and have some patience. Please share your ideas with your valuable comments.
