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Go to Blogger edit html and find these sentences.Now replace these sentences with your own descriptions.This theme is Bloggerized by Lasantha Bandara - Premiumbloggertemplates.com.

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Go to Blogger edit html and find these sentences.Now replace these sentences with your own descriptions.This theme is Bloggerized by Lasantha Bandara - Premiumbloggertemplates.com.

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Showing posts with label SEO Process. Show all posts
Showing posts with label SEO Process. Show all posts

Thursday, June 5, 2014

33 Steps for SEO and improve your search engine positioning

Search Engine Ranking

An SEO Guide Step by Step

Today I am about to share with you 33 keys you can easily do on your website to increase visitors from search engines. I have tried to organize and classify all the steps that I follow and the tools I use to make SEO more.

I am sure with this SEO Manual you can significantly increase your visits. Because ultimately the good position in Google means more visitors, which is what insurance for all we care.

Learn SEO without being an expert programmer

I have tried to select those keys for which a great knowledge of html or editing your own publishing system was not necessary. As the topic of programming your site is very important, most of which he explained are simple changes or you can help in any Plugin. If you use WordPress you're in luck.

SEO Positioning

SEO through Google Keywords
  1. Choose good keywords: Consider the number of searches for each term to find your best keywords. You can use Google Trends to define your strategy natural Google rankings.
  2. Request competition: Use keyword planner tool from Google Adwords
  3. Measures density of keywords: Use Internet Ninja Tool
  4. Use keywords: Use keywords in your texts, labels & categories. The first 200 words of each page are worth more, so it's good idea to intro summarizing the article.
  5. Keywords in titles and bold: You can use keywords to create titles for your content. If you highlight some bold on every item it easier to put Google list.
  6. Measures & analyzes your rankings for different keywords: Check your ranking on search engines for all your keywords. You can use the following free tool to install on your computer: CuteRank will tell the page number where you keywords in Google for each search.
  7. Meta description and title: Define for each page of your site a description and a title in the Meta tags of each <head> header. These are the titles and descriptions will look in Google and you intend to attract attention. If you are using WordPress you can use such as All in One SEO Pack . You will have a new form of SEO article in each edition.
  8. URL friendly and edited: Uses a writing system other than as your URL titles. You can shorten and edit to contain the largest number of keywords. In WordPress you can activate this feature in Settings, and you can edit each URL in editing each article.
  9. Creating and sending sitemap to search engines: Sitemaps help search engines to index your site and keep them updated in cache. Google and Bing have their own pages to send them your files. You can use XML Sitemaps Generator
  10. Automates sending 10 sitemaps: As sitemap submissions should do so whenever there is a change, it is best to automate it. With WordPress you can do with the plugins Google XML Sitemaps
  11. Transcribe your video content: The content of your videos or is not indexed by Google so it's good idea to text transcript and if you can find space.
  12. Favicon: The favicon is the little logo that appears in each tab and favorites and identifies each web. You can create your own and upload it to your template: http://www.favicon.cc/
  13. Avoid the use of cookies: unnecessary requests and problems with data privacy.
  14. Use rel = "author": Sets the authorship of your postings and displays the image of the author in search engines. It will help to draw the attention of your items and give them personality in Google.
  15. Title and Description: Includes all images in the ALT and TITLE tags. If search engines do not know what they are and cannot index them. If you're really lazy you can use SEO Friendly Images in WordPress to fill automatically.
  16. Specifies size: Always define the size of the images, either in Html tags with their width and height, or WordPress to publish. If the browser does not change the page size to the completed image and not all will be well until fully charged. Google wants you from the first moment our sizes are going to be, do not get older look.
  17. Not scale images in Html: Decide the size of each image in the article and upload it to that size.
  18. Optimizing images for the Web: Use a compressor or save for Web in Photoshop. No maximum image quality is needed for web and images occupy much data download. We want the page to load as quickly as possible.
  19. Combine images using CSS sprites: If your template or design uses many small images together, it is recommended that you combine into a single image and define the links using CSS sprites.
  20. Diversified Anchor text: These are the words you can click to visit your website. We try to link us descriptively, using keywords and not always the same, but varying them, making them look as natural recommendations. You can use: Backlink Anchor Text Analysis
  21. Check broken links. Google hates us if we visit links that do not work. We must help all our links and check regularly every week. With this online tool is simple and will tell us which do not work: Internet Marketing Ninjas
  22. Avoid redirects: Both in our site as a link when other pages. The above tool will also tell us that links have to be redirected to another address and suggests that steps Let's cut.
  23. Finding broken links: We may use a WordPress plugin to warn us when it stops working link: Broken Link Checker
  24. Know the PageRank: It is the assessment made ​​by Google from 0 to 10 for each site on its position and authority. Meet and measured the evolution of your PageRank and sites that link or offer you link exchange. You can use http://pgchecker.info
  25. No malicious links or illegal content: Google penalizes pages that link content with virus or declared pirate.
  26. Find where your competition: Learn from your strategy while you find new ways to get links and improve positioning.
  27. Uses internal links: Search where noted other parts of your website and get used to naturally link your articles together.
  28. Original texts: Make sure all your texts are original. If not Google be the first to know and negatively marked out your site. You can use Copyscape.
  29. No-index our duplicate content’s: Add the no-index tag on our pages where repeated our content goes: category, file dates and labels. With All in One SEO Pack WordPress we can configure.
  30. No full text on home page: We will not include the full text of the articles in the front page of our blog; only a portion of sample and a Read More link But Google will have duplicated the same texts and item if alone will no longer have exclusive content.
  31. Meta Description and Title without repeating: The descriptions for search engines we cannot have any because it would create another conflict repeated seekers.
  32. Canonical URL: Make sure your web address is canonical: http://gmcsolution.com and http://www.gmcsolution.com
  33. The same design for web and mobile is preferable to use an adaptive or Responsive design that allows us to have the same design for all devices. If we have two different versions, search engines will find duplicate content and having two parallel copies of the site.

Friday, May 30, 2014

What is Web Optimization?

First of all we should clarify that, in the field of Search Engine Marketing, the process of search engine optimization (confused SEO) and PPC (pay per click) or advertising.

SEO Services

While the goal of SEO process is to appear on the first page of results search engine (or best possible positioned), the SEM is to appear between paying Google ads, in its various forms.

Benefits of Search Engine Marketing (SEM)
  • For both small and large companies, PPC allows them to target a large group of people at a fraction of the cost of conventional advertising.
  • The SEM is the tactic of online marketing more direct and immediate results.
  • Establishes a direct connection between potential customers and their business (their website).
  • Search engines are the most desirable ways for people to find Web sites. Just over 80% of traffic comes from search engines.
  • All methods of pay per click marketing and local search can help grow their business.
  • Approximately 60% of users shopping online depending on the search engine result.
Online Marketing

SEM (Search Engine Marketing) involves a set of activities needed to maximize the visibility of website in search engines and thus can increase visitor traffic techniques.

What is SEO?

The Search Engine Optimization involves preparing your website and its content, so that search engines consider your website as more meaningful to search for a query keywords and key phrases in particular.

Benefits of Search Engine Optimization:

The professional SEO makes your website friendly to search, and brings visitors to your website or blog once improves its position in search engines (SERPs).

There are two main factors that influence the ranking of your web pages:

On-page Optimization: It is the process of optimizing the structure and content of the website so they can read and index all web pages of that site by the robots of search engines; The title, meta tags, descriptions, site map, headers H1, H2, ... etc. ..
  • Analysis and Keyword Research
  • Optimization of anchor text (text anchors)
  • Keyword Density (keywords)
  • Tags title (optimization)
  • Shipping Sitemap
  • Verification with search engine webmaster tools for Google, Yahoo and Bing
  • Alt Tag Optimization
  • 301 Permanent Redirect
  • Implementation of Analytics

Off-page Optimization: Building quality links to domain through bookmarks, directories, articles, blogs, forum postings, etc... As well as other processes such as blog posting, profile back links, rss feed and Social Media work
  • The link building: Link Building Process refers to the method of building quality links to your web site and partner sites, which helps to achieve better positions in SEPRS and therefore, visitors to your site.