Although Google is insistent that
the links no longer determine the positioning of a web search engine, the truth
is that there is no reason to believe that this is so.
For starters, it would not be the
first time that Google, trying to convince us that the
SEO strategies based on link building no longer work and, to be honest, still
there exist clear examples, that quality back links are still working.
Of course not talking about links
in bulk, thousands upon thousands of links with the same anchor text, from forums
etc ... but web-based strategies to build quality links are still working.
If, thousands of worthless links
did not affect the SERPS, with the arrival of Google updates this change (for
the worse), and since then, all these little valuable links began to penalize
the positioning of pages web host and, in short, opened the door to negative SEO.
Google disallow tool is a curious
example of an error not recognized, it becomes an opportunity to penalize Google
results based on user feedback ... in other words ... if a user believes that
the link to your website is bad, and make a complaint to Google, then Google
can consider that your website is harmful, crawling to you and everyone who
linked ... a real domino effect in which Google has only had to get into the
body for fear that you provide a list of possible pages to penalize.
In the best case, reported by
your Google webmaster tools that have 'bad links', but not tell you which are,
let alone why they are bad.
Matt Cutts has already reported
that Google will provide more information in the future in these cases, not
coming to provide a list of poisonous back links, but if you give some examples
of the causes of this type of penalty.
It reminds me of the
functionality of your webmaster tool involving recently, indicating the health
of indexing each page and indicating that pages had been discarded by our hated
finder to give us an idea if we were doing something wrong in our website.
Of course, without warning, that
useful information was deleted while the number of 'not provided' were
increasing and were blocked from Google; many people provided information to
those paid tools trying to help professional SEO, by closing many of these
companies.
