White Hat SEO vs Black Hat SEO

There are good and bad peoples in this world; "white hats" who obey the law and the "black hats" who decide to skip it. May well have heard of "white hat SEO" and "black hat SEO" in several places.

In this case Google is the Sheriff that makes the law, and we do not want to get caught doing something they should not. So let's take a look at what we need to know.

What is SEO?

SEO stands for "search engine optimization". It is the practice of having our web site or blog in the top of the search engines; in particular Google dominates the market.

Reference to an "SEO" a person in charge is also made to optimize a website for search engines.

Black Hat SEO: Black hat SEO is a practice that goes against the rules of Google. The result is a website that Google will not want to promote it because nobody of utilized and nobody will want to read it. Some black hat practices are:

• Pay elsewhere for that link to yours.
• Creating links with keywords rich in using dodgy techniques such as trackback spam.
• Participate in link exchanges with sites that have nothing to do with the theme of your website.
• “Scraping "content from others to use on your site.
• The use of hidden text that readers cannot see, but the search engines if you can (for example, put a lot of keywords in white text on a white background).
• Include a link to your website link farms.

You can tell if a technique sounds too good to be true, it probably is not. You cannot automate the process of building links for hundreds of these overnight without doing anything.

White Hat SEO: The white hat SEO plays by the rules there. The result is a website that Google naturally wants to promote because it contains content useful and easy to understand for readers who visit. White hat practices are:

• Creating high quality content on our blog.
• Use WordPress or other CMS solid for our site this well optimized and structured.
• Writing articles on other blogs guest high quality reinforcing our authority to Google.
• Use Google Webmaster Tools to fix any issues on our site.
• The development of clear and direct for our items that use the same keywords that readers would use titles.

It may seem obvious that the White Hat SEO is the way to go and we are 100% agreement.

The Black Hat SEO techniques result in some very quick results, but the drop in traffic and rankings in the search will be just as fast when you catch Google. (And keep in mind that Google's algorithms are getting smarter over time.)

Working in the online business is a marathon, not a sprint, so you need to focus on long-term strategies, not short-term results.

With proper use of white hat practices, we will be sure that the construction of a site stands the test of time. Need not be concerned if Google updates will affect us in the rankings, and also see that it is easier to participate in other marketing and communication using social media, as we have something very valuable to offer our readers.

Would love to hear what you think about this topic: are you actively using SEO to get more traffic to your website? Have you ever used black hat methods (perhaps it newbie) or are on the side of the White Hat?