First of all we should clarify that, in the field of Search Engine Marketing, the process of
search engine optimization (confused
SEO) and PPC (pay per click) or advertising.
While the goal of SEO
process is to appear on the first page of results search engine (or best
possible positioned), the SEM is to
appear between paying Google ads, in
its various forms.
Benefits of Search
Engine Marketing (SEM)
- For both small and large companies, PPC allows them to target a large group of people at a fraction of the cost of conventional advertising.
- The SEM is the tactic of online marketing more direct and immediate results.
- Establishes a direct connection between potential customers and their business (their website).
- Search engines are the most desirable ways for people to find Web sites. Just over 80% of traffic comes from search engines.
- All methods of pay per click marketing and local search can help grow their business.
- Approximately 60% of users shopping online depending on the search engine result.
SEM (Search Engine
Marketing) involves a set of activities needed to maximize the visibility
of website in search engines and thus can increase visitor traffic techniques.
What is SEO?
The Search Engine
Optimization involves preparing your website and its content, so that
search engines consider your website as more meaningful to search for a query
keywords and key phrases in particular.
Benefits of Search
Engine Optimization:
The professional SEO
makes your website friendly to search, and brings visitors to your website or
blog once improves its position in search
engines (SERPs).
There are two main
factors that influence the ranking of your web pages:
On-page Optimization: It is the process of optimizing the structure
and content of the website so they can read and index all web pages of that
site by the robots of search engines; The title, meta tags, descriptions, site
map, headers H1, H2, ... etc. ..
- Analysis and Keyword Research
- Optimization of anchor text (text anchors)
- Keyword Density (keywords)
- Tags title (optimization)
- Shipping Sitemap
- Verification with search engine webmaster tools for Google, Yahoo and Bing
- Alt Tag Optimization
- 301 Permanent Redirect
- Implementation of Analytics
Off-page Optimization: Building quality links to domain through
bookmarks, directories, articles, blogs, forum postings, etc... As well as
other processes such as blog posting, profile back links, rss feed and Social
Media work
- The link building: Link Building Process refers to the method of building quality links to your web site and partner sites, which helps to achieve better positions in SEPRS and therefore, visitors to your site.
offers proven, industry-leading search engine optimisation (SEO) strategies that are designed to increase website traffic and conversion. Our online marketing experts have improved and maintained high performance results that have met and exceeded client expectations. Expect high return on investment (ROI) when you have Rotapix Interactive on your team.
ReplyDeleteonline reputation monitoring
Thank you for sharing the information.
ReplyDeleteSEO and SMM are the tools which are used in increasing the traffic for any website which is helping to directly contact the target audiences by promoting the products or services of the business.
Now a days, number of companies are providing the service of SEO and one such company is Vine Communications who is providing the service of SEO and other media relation services.
Your blog about web optimization is good and informative. Thanks for sharing your knowledge, Keep posting!
ReplyDeleteDigital Marketing Training in Chennai
Digital Marketing Course in Chennai
SEO Training in Chennai
Digital Marketing Agency in Chennai